1990s CONTAXes - Too Good, or Not Good Enough?

A fitting final flagship for CONTAX: the breathtaking RTS III of 1990

  Updated Mar. 29, 2025

In this same poetic sense, there are truly creative individuals who can find limitless nuances of light and color within a single blossom. These are true artists even if they've never held a paintbrush in their hand or drawn a single line. These are the souls endowed with the innate gift of being able to see with a Renoir's eyes.
       To those who can sense deep images and great drama behind even the most serene scenes; to those who love to experiment and create images...we dedicate the truest extension of one's eyes that has ever been created, the new photographic standard...the CONTAX RTS III. (Italics ours)

​   Whew!! You've got to hand it to the ad agency for CONTAX in the early-1990s; they came up with some doozies. Now, it's Advertising 101 to hype your product, but not even Leica dared to push it as far in their ads of the time ;-). Nothing like buttering up your potential customers by comparing them to an Impressionist master (eyeroll).

​    By comparison, when they introduced the ST two years later, they were slightly more subdued, if only when referring to the potential users of this "extra" perfect camera:​  

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