The Final Contraction of the Camera Market - Part 3

   In the first two parts (Part 1 & Part 2) of this series, a recurring cycle of market saturation and obsolescence as the drivers of the Japanese camera industry for the past five decades was clearly seen. The manufacturers relied upon a series of technological advances and clever marketing to combat these repetitive downturns. And as long as they remained the providers of such advances, their position as the standard-bearers of photographic capability remained secure. But in this 21st century, a major disruption has taken place, one that the Japanese camera companies collectively and individually failed to anticipate. Before we look at the magnitude of this disruption and its eventual outcome, let's briefly look at how things have gotten to this point.

Read More