By the time the 1990s rolled around, Auto Focus (AF) 35mm SLRs had become the de facto standard for amateur photogs and were well on their way to domination amongst professionals, too. Manual focus (MF) market share had fallen to less than 10% of total SLR production by 1989. As is common when such market shifts occur, manufacturers will often try to compensate for a loss of sales volume by trying to sell higher-margin products. And so it was in the early-'90s: you had dirt-cheap (often sub-contracted), beginner-targeted MF SLRs on one hand, and a retro-wave of premium manual exposure, mechanical-shuttered models at the other, with the previous mid-level MF models all but abandoned. Ever since the advent of practical auto exposure models, there was a small, but vocal, group of hardcore traditionalists who railed against the constant march of automation & polycarbonization of their beloved SLRs. This niche market may have been small, but to the manufacturers with either zero AF market presence (READ: CONTAX, Leica, Olympus), or a relatively strong base of MF users (READ: Nikon) it was one definitely worth pursuing. This is their story...
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C.J. OdenbachSuffers from a quarter-century and counting film and manual focus SLR addiction. Has recently expanded into 1980's AF point and shoots, and (gack!) '90s SLRs. He even mixes in some digital. Definitely a sick man. Categories
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June 2024
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