Get With the Program...With Pentax

Pentax Super Program/super A (1983) & Program Plus/Program A (1984)

  Updated July 23, 2020

    PROGRAM...the buzzword for SLRs in the early 1980's. Only with this technological breakthrough could photographers now surmount the barrier of having to think about camera settings and composition at the same time! Freedom from Aperture- or Shutter-priority or (heaven forbid you were still using) m...mm...mmm...Manual exposure beckoned. At last, focus (no pun intended) only on composition...unencumbered by such banalities...and our wunderkamera will do it all better than you ever could, anyways...(Okay, okay, that's enough...1980's marketing-speak now set to OFF). Riiight. Anyhoo, Program was going to be the next big thing to save the Japanese manufacturers from the the slippery slope of the latest SLR sales slide (Aside: it didn't ;-)). From the introduction of the Canon A-1 (1978), the first proper Program mode SLR (along with the three more familiar exposure modes mentioned above), to the 1985 introduction of the real "next big thing" (Auto Focus), the profligate proliferation of Program SLRs only accelerated. Followers included: Fujica's AX-5 (1979), Canon's AE-1 Program (1981) & T50 & T70 (1983 & '84), Minolta's X-700 (1981), Nikon's FG & FA (1982 & '83), Olympus' OM-2S & OM-PC/OM-40 (1984 & '85) , Ricoh's XR-P (1983), Yashica's FX-103 Program & the Contax 159MM (1985), and the two subjects of this article: the Pentax Super Program (1983) and Program Plus (1984). That's 16 models within seven years. So what set the Pentaxes apart from the rest of their competitors? Read on at your leisure ;-).

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